Industry News From Around the World of Website Design and SEO.
Internet luminary John Battelle is famous for describing Google as a “database of intentions.” Back in 2003, it was a critical insight, that Google searches were actually a way of understanding what people wanted, what they were interested in, what they wanted to do. But did you know that you probably have your own database of intentions? One that you [...]
There’s a lot of talk in the B2B world about what we can learn from consumer marketers. We need to treat business buyers as individuals, with their own personas, analyze their digital buyer journeys, and use social media to communicate with them. And how to speak to buyers like humans, with messages that both inform and entertain. These are useful [...]
For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to certain demographics –– and your business should continue to implement those practices. However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. [...]
Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations can help small businesses operate more efficiently, which gives them a better opportunity to grow. Here are four technologies that have the power to transform your small business: Cloud Computing [...]
If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business AI need a personality? Everywhere you look, someone thinks it does. IBM wants you to love Watson. SAP has Leonardo. Salesforce has Einstein. For you big companies left: Fermi, Curie, and [...]
William Gibson once said, “The future is already here—it’s just not very evenly distributed.” To me, that is one of the most important quotes for digital marketers. It’s not important for you to invent the future. What’s more important is that you observe the present and figure out how your company can take advantage of what is possible. Personalization is [...]