Tips for Better SEO on Your Pest Control Website Pest control is a competitive field. You don't need us to tell you that - Local businesses are constantly on the hunt for ways to boost their search rankings. After all, a higher rank on a search engine means more potential customers will see your website. Chances [...]
Three Website Mistakes You Could Be Making Things have changed online in big ways recently. The face of the internet is getting more efficient, geared towards quick interactions and mobile browsing. However, it's not enough to have a beautiful, interesting website – Your website needs to be smart, too. Gone are the glory days of booting [...]
What is a SEO Score There are a lot of metrics in the field of search engine optimization. In fact, tracking, managing, and utilizing metrics is much of the industry itself. We're so crazy about tracking numbers we even have metrics for our metrics. In this article we'll define what an SEO score is, go over [...]
Organic Keywords and You There's an idea universal to every part of the digital marketing landscape. This is that search engine optimization (SEO) is instrumental to running a successful business online. SEO is one of the most important ways to boost your brand's visibility. There are a lot of companies on the internet – Some 2 [...]
Google's New Robots Meta Tag Google's massive indexing efforts are legendary. They drive our whole industry and form the backbone of our clamor over rankings. Traditionally our control over how Google indexes our site has been somewhat limited but has been growing lately. Another update came through quietly in January this year. So, almost half a [...]
What is the Alphabet Soup Method When building an online presence for your business, you need to research. Keyword research is one of the most important first steps you can take to build that presence. Your keywords identify you – They come from who you are as a business. They describe what you do and can [...]
What is Google's New Performance Max Campaign The SEO landscape is one that changes daily. We're noticing a recent change: more and more people are using Google's Performance Max tool. This is Google's goal-based campaign type which lets advertisers access their entire Google Ads inventory in one campaign. As a result, it helps advertisers target customers [...]
How Did E-Commerce Adapt to Googles Updates Google is a fast-paced company. Google, and its parent company Alphabet, always have big plans in the works. The companies constantly push the quality of life and other updates to their major platforms. This can leave some marketers feeling like they're always just behind the curve. Rather than being [...]
Are Sitemaps Important? Google's Webmaster Guidelines are indispensable for many businesses, new and old. They help inform users about some of the finer inner workings of Google's services that may not be clear. They teach users how to make websites readable for Google's indexers. Users can follow the guidelines to help make their pages easier to [...]
What Is Cannibalization? Cannibalization is the familiar problem with Google's search results, where websites with two competing URLs tend to perform less well (we think) due to having two URLs. It may be tempting to think that the site is equitably splitting its traffic, which you would think would drive more traffic to your website. For [...]
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