For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to certain demographics –– and your business should continue to implement those practices. However, the most effective content marketers understand how to link their various efforts to [...]
Many small business owners are experts at what they do. When it comes to marketing online, however, many employ strategies or waste energy on tactics that just flat out don't work. Even worse, some of these tactics might end up hurting their business in the long run. At Emu, our job is to guide our clients [...]
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own sources of real-time digital insight to help keep customers’ needs and experience in focus [...]
Learn the basics of Google Ads bidding and tips for moving from manual to automated bidding.The post What You Need to Know About Google Ads Bid Strategy by @GrpTwentySeven appeared first on Search Engine Journal.
Google is letting advertisers add an additional headline and description to text ads.The post Google Lets Advertisers Add a Third Headline to Text Ads by @MattGSouthern appeared first on Search Engine Journal.