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The right images to complement your advertising campaign can really make or break the connection to your target audience. There is a need to keep things new and fresh. However, finding just the right image can be time consuming and costly, especially if you are always on the hunt for new images with each campaign. But [...]
Wouldn’t it be nice if you could write an ad that specifically addresses each customer’s individual needs? Unfortunately, that is not possible, but there are tools out there to help you get as close to that as realistically possible. Read on to learn the importance of audience context and advertising. There is no bigger hurdle in [...]
If your goal is to grow your business and increase traffic to your website - use Google Analytics. But what is Google Analytics? And how can business owners make the most of this tool? What is Google Analytics? Google Analytics is a tracking tool that allows you to see more information about how your website is [...]
If you are just stepping into the world of digital marketing, you might be wondering about advertising on social media. As it stands right now, Facebook is still the largest social media platform with over 2.6 billion active users monthly worldwide with 190 million of those just in the United States. For those who are looking [...]
In this information age, the internet is our most powerful tool for increasing the spread of knowledge. As such, it is one of the best tools for marketing your business as well. Thanks to the internet, you can reach people all over the world with a few clicks of your mouse. There are several additional benefits [...]
You may be wondering what internet marketing is. More importantly, you may be wondering why you should care about it. Today we’ll discuss the types of internet marketing. But first, let’s talk about the why. More are more people are getting online every day. Some studies say it’s about 4 billion users online every day, and [...]
Are you using website legal forms? Recently, search engines like Google have begun to penalize websites that do not have certain forms. Legal forms offer protections for you and your website. Today, we are looking at three legal forms you need and why. Think about all the websites that you visit on a daily basis. Did [...]
The coronavirus affects marketing in positive and negative ways. In some aspects, digital marketers will not know the extent of the outcome until the virus is eradicated. What we do know, is that expert marketing may be the difference between sales and shutting your doors. Stay up to date on what digital marketer do's and don'ts. [...]
At first glance, trying to break into digital marketing is a big, scary process that seems intimidating. Fortunately, there are a wide variety of resources and opportunities that make the process much more manageable. This week, we aim to help get you started in digital marketing. We’ll review everything from content basics to the different forms [...]
One of the fun things about marketing, especially digital marketing, is that there is always something new to learn about. In the last few years one of the most important new ides is predictive marketing. This week, we are exploring this idea. Read on to learn about the rise of predictive marketing, predictive analytics, and how [...]
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