Are you consulting your database of intentions?

By |2018-10-11T17:58:15+00:00October 11th, 2018|Categories: Industry News|Tags: |

Internet luminary John Battelle is famous for describing Google as a “database of intentions.” Back in 2003, it was a critical insight, that Google searches were actually a way of understanding what people wanted, what they were interested in, what they wanted to do. But did you know that you probably have your own database of [...]

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What B2C marketers can learn from B2B

By |2018-10-08T16:32:53+00:00October 8th, 2018|Categories: Industry News|Tags: |

There’s a lot of talk in the B2B world about what we can learn from consumer marketers.  We need to treat business buyers as individuals, with their own personas, analyze their digital buyer journeys, and use social media to communicate with them.  And how to speak to buyers like humans, with messages that both inform and [...]

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4 Reasons to Create a Comprehensive Content Marketing Strategy

By |2018-10-08T16:32:38+00:00October 8th, 2018|Categories: Industry News, Paid Search, SEO|Tags: |

For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to certain demographics –– and your business should continue to implement those practices. However, the most effective content marketers understand how to link their various efforts to [...]

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4 Ways Technology Is Transforming Traditional Small Businesses

By |2018-10-08T16:32:25+00:00October 8th, 2018|Categories: Industry News|Tags: |

Many small businesses are tied to the way they have always done business, but new technology emerges every day to offer a more streamlined way to do things. Tech innovations can help small businesses operate more efficiently, which gives them a better opportunity to grow. Here are four technologies that have the power to transform your [...]

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Does your AI need a personality?

By |2018-10-08T16:32:08+00:00October 8th, 2018|Categories: Industry News|Tags: |

If you are Amazon with Alexa, clearly your AI needs a personality–Alexa wants to be your helpful friend. You talk to her. She talks back. No problem. But does your business AI need a personality? Everywhere you look, someone thinks it does. IBM wants you to love Watson. SAP has Leonardo. Salesforce has Einstein. For you big companies [...]

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What’s the missing link in personalized content marketing?

By |2018-10-08T16:31:57+00:00October 8th, 2018|Categories: Industry News|Tags: |

William Gibson once said, “The future is already here—it’s just not very evenly distributed.” To me, that is one of the most important quotes for digital marketers. It’s not important for you to invent the future. What’s more important is that you observe the present and figure out how your company can take advantage of what [...]

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How I Boosted My Rankings Without Creating Content or Building Links

By |2018-09-04T21:36:35+00:00September 4th, 2018|Categories: Industry News, SEO|Tags: |

I know what you are thinking, this isn’t impossible. Because the more content you have and the more links you have, the higher your rankings will be. Although that is true, it doesn’t mean that content marketing and link building are the only ways to increase your rankings. It doesn’t matter what update Google rolls out, [...]

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We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

By |2018-09-04T21:32:32+00:00September 4th, 2018|Categories: Industry News|Tags: |

Facebook reach has continually declined over time. Nowadays everyone tells me there is no point in even sharing content on Facebook. But you know what? You can still generate traffic from Facebook. Yes, traffic has declined. Even so, in the last 31 days, I’ve generated 20,420 visits from Facebook. That’s not too shabby considering I’m only [...]

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SEO Negotiation: How to Ace the Business Side of SEO – Whiteboard Friday

By |2018-09-04T21:29:58+00:00September 4th, 2018|Categories: Industry News|Tags: |

Posted by BritneyMullerSEO isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this week's Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned [...]

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A Quarter-Million Reasons to Use Moz’s Link Intersect Tool

By |2018-09-04T21:29:26+00:00September 4th, 2018|Categories: Industry News|Tags: |

Posted by rjonesx.Let me tell you a story. It begins with me in a hotel room halfway across the country, trying to figure out how I'm going to land a contract from a fantastic new lead, worth annually $250,000. We weren't in over our heads by any measure, but the potential client was definitely looking at [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.