Surveys suggest that about half of all small business owners do not have a website. A survey conducted by Yodle over two years ago found the figure to be at 52%. Since then, there hasn't been much of a change. With the many benefits that come with a website such as more customers, greater brand awareness, and [...]
Why should a customer buy your product as opposed to your competitor's product? Well, it depends on how you position your business, how you decide to approach the task of marketing. Some businesses have cheaper products than their opponents. Some business have better products than their rivals. Some businesses have products that make their users feel [...]
It has been said that you can't learn without making mistakes, and search engine optimization is no exception to this. Given the millions of websites out there, SEO mistakes of every imaginable kind have likely been made. However, there are recurring kinds of mistakes that happen on the road to learning SEO, four of which are [...]
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