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Personal brands are a small part of the ever-expanding world of digital marketing. But a personal brand is not limited to Instagram influencers and e-commerce sites. Read on to learn some tips for building a strong personal brand and why personal brands are importance in today’s marketplace. Why A Personal Brand Is So Important No matter [...]
In America, 96% of the population owns cellphones. The total number of Americans that own smartphones is up to 81% of the population. For anybody following digital marketing, this huge population is impossible to ignore. Examining more numbers, it is easy to see that a quarter of U.S. adults spend a majority of their time on [...]
Artificial Intelligence – commonly called AI – is essentially inescapable in this digital age. From the predictive text feature on text messaging apps to Google search result, AI permeates our life in little ways. For digital marketing, AI is an increasingly important component to the field. Read on to learn two ways that artificial intelligence is [...]
How to Leverage SEO in 2019 Search engine optimization, or SEO, gets so much attention – and for good reason. It sets successful blogs and websites apart from unsuccessful ones. For businesses, getting traffic via search engines is imperative to marketing: it drives sales and brand awareness. Besides, you have a beautifully crafted website… don’t you [...]
Social Media is a nebulous world that is hard to broach at times. Succeeding comes down to a few key tactics that are fairly simple. Strategy is essential when establishing a significant footprint in the ever-expanding world of digital networking. Read on to learn simple, yet effective, strategies for expanding your social media presence, both personal [...]
If the field of digital marketing was a human being, it would be a fresh-faced college graduate. This can be scary to many business owners – placing the success or failure of your business in the hands of someone that is only two decades into life is nerve-wracking. Marketing has never been an exact science, but [...]
Google releases frequent updates to its algorithm, and they rarely tell us what those changes do or what, if anything, you can do to prepare. As a result, superstition and myths abound in the SEO industry. Enter Google’s SEO Myth Busters episode one. Martin Splitt, Google Webmaster Trends Analyst, gave us some insight on what the [...]
The Tampa area is growing rapidly, both in businesses and in population. Studies within the last few years have shown that Tampa is a popular city to move to, especially for younger millennials. So how can you stand out in an increasingly crowded marketplace? As Tampa’s population becomes more and more tech savvy the answer becomes [...]
Welcome! This page is a continuation of our guide on how to rank in local search for Tampa and Brandon area business owners interested in Local SEO. If you'd like to check out part 1, click here. Some Other Tools Google Offers Google offers additional tools to help small business owners get the word out, although [...]
Search Engine Optimization is a buzz phrase we hear a lot about. But what if you do business locally and don't really need to rank (or compete to rank) on Google on a national or global scale? Well, we have great news. If you live in the Tampa or Brandon, FL area, you're in our [...]
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